Wii’s winning the holiday sales game

Marketplace Staff Dec 12, 2006
HTML EMBED:
COPY

Wii’s winning the holiday sales game

Marketplace Staff Dec 12, 2006
HTML EMBED:
COPY

TEXT OF STORY

SCOTT JAGOW: So far, here’s the scorecard on the new game consoles: Nintendo’s Wii is outselling the PlayStation 3 by a two-to-one margin. Alex Goldmark reports.


ALEX GOLDMARK: Gamers want to buy PlayStation 3, but Sony hasn’t made enough to meet demand.

Rod Bare is an Analyst at Morning Star Research.

ROD BARE: It’s too early to say it has been a flop, but the low sales numbers are due to shortages.

That’s because Sony’s had problems installing some components like a Blu-ray DVD player. Nintendo hasn’t pushed the technology too much. Instead, they’ve focused more on casual gamers.

BARE: Nintendo has come in with games that are a little bit simpler they also have some innovative motion sensing technology in the controller itself.

So swing it like a racket and you’re playing tennis. But Bare says it’ll take a lot of tennis to match Sony’s overall 36 percent market share.

I’m Alex Goldmark, for Marketplace.

Marketplace is on a mission.

We believe Main Street matters as much as Wall Street, economic news is made relevant and real through human stories, and a touch of humor helps enliven topics you might typically find…well, dull.

Through the signature style that only Marketplace can deliver, we’re on a mission to raise the economic intelligence of the country—but we don’t do it alone. We count on listeners and readers like you to keep this public service free and accessible to all. Will you become a partner in our mission today?

Your donation is critical to the future of public service journalism. Support our work today – for as little as $5 – and help us keep making people smarter.