Verizon gets YouTube to go

Alisa Roth Nov 28, 2006

TEXT OF STORY

SCOTT JAGOW: If you just can’t get enough YouTube, Verizon has something for you today. It struck a deal with Google’s new website to make video clips available on cell phones. This is the first big distribution deal for Google since it bought YouTube. More now from Alisa Roth.


ALISA ROTH: YouTube editors and viewers will pick the clips that Verizon wireless customers can watch on their phones.

This is the first big distribution deal for YouTube. Google bought YouTube earlier this month for more than $1.7 billion.

Roger Entner follows the wireless industry for the consulting firm Ovum. He says the deal will help YouTube keep its place as the most popular video uploading site.

ROGER ENTNER: It allows you to consume YouTube content anywhere. What they want to avoid is that their predecessors and competitors are getting a leg up on them.

Entner says the deal will also make Verizon’s V Cast more attractive to subscribers. The $15 a month service lets subscribers listen to music and watch videos from place like ESPN, the Weather Channel and CBS news.

YouTube says that for now, it’ll only partner with Verizon, but it plans to sign deals with other wireless companies in the future.

In New York, I’m Alisa Roth for Marketplace.

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