TEXT OF STORY
MARK AUSTIN THOMAS: Primary election season is here. Marketplace’s Lisa Napoli says buckets of money will be spent to get your vote.
LISA NAPOLI: Even though it’s just a mid-term election year, campaign spending is going to amount to a king’s ransom.
Experts anticipate a record $1.6 billion will be spent to woo voters.
And forget all the talk about the rise of the Internet and even cable TV as campaign tools.
Ad Age reports that Evan Tracey of the Campaign Media Analysis Group says old media are going to prevail.
EVAN TRACEY: State and local races again to be married to broadcast television. I see it as the weapon of choice. Television is the biggest megaphone these campaigns have.
Tracey says you ain’t seen nothing yet. Spending’s really going to soar for the wide-open presidential election in 2008.
In Los Angeles, I’m Lisa Napoli for Marketplace.
We’re here to help you navigate this changed world and economy.
Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.
In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.
Generous support from listeners and readers is what powers our nonprofit news—and your donation today will help provide this essential service. For just $5/month, you can sustain independent journalism that keeps you and thousands of others informed.