Hong Kong not going to Disneyland

Jocelyn Ford Sep 12, 2006

TEXT OF STORY

SCOTT JAGOW: Hong Kong Disneyland threw a party today to celebrate its anniversary, but Mickey and Goofy had to stand out in the pouring rain. It’s kind of symbolic of the way this first year has gone. Jocelyn Ford reports.


JOCELYN FORD: Mickey’s magical kingdom has gotten a bum rap in mainland China.

Local newspapers warn visitors it’s too small, too expensive, and there are long lines.

Disney has also had troubles introducing its characters to Chinese consumers. Around the time the park opened, Disney had been hoping to get a license for a cable channel, but that didn’t happen.

Paul French is a Shanghai-based business consultant.

PAUL FRENCH: The media regulators took a decision that they didn’t want to increase the amount of foreign programming, and in particular cartoons. So Disney didn’t get their cable channel.

But there are other signs Disney is marching into China. Nowadays in many smaller cities, you can buy pirated Mickey products, like kiddy back packs. If Mickey weren’t popular, no one would bother to rip him off.

In Beijing, I’m Jocelyn Ford for Marketplace.

We’re here to help you navigate this changed world and economy.

Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.

In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.

Generous support from listeners and readers is what powers our nonprofit news—and your donation today will help provide this essential service. For just $5/month, you can sustain independent journalism that keeps you and thousands of others informed.