What have you always wondered about the economy? Tell Us

It’s all in the name

Ethan Lindsey Aug 17, 2006
HTML EMBED:
COPY
Snakes on a Plane movie

It’s all in the name

Ethan Lindsey Aug 17, 2006
Snakes on a Plane movie
HTML EMBED:
COPY

TEXT OF STORY

SCOTT JAGOW: The title says it all: “Snakes on a plane.” Today, the movie so many people have been talking about hits the theaters. Ethan Lindsey reports.


ETHAN LINDSEY: Dave Waldon is the author of a book about the movie’s remarkable underground buzz.

DAVE WALDON: From the moment this movie was announced over a year ago, and particularly from the moment that Samuel L. Jackson fought against the attempted change of the title — that’s kind of when the legend really began.

Jackson reportedly demanded that New Line Cinema keep the name “Snakes on a Plane,” after studio execs wanted to change it to “Pacific Air 121.”

Jackson’s actions excited hundreds of fans, who started blogging about it, making fake trailers and even weighing in on editing decisions.

Waldon says other films can learn from how New Line reacted.

He says fans can smell fake buzz immediately and if New Line had tried to manufacture it, fans would have lost interest.

In Los Angeles, I’m Ethan Lindsey, for Marketplace.

Marketplace is on a mission.

We believe Main Street matters as much as Wall Street, economic news is made relevant and real through human stories, and a touch of humor helps enliven topics you might typically find…well, dull.

Through the signature style that only Marketplace can deliver, we’re on a mission to raise the economic intelligence of the country—but we don’t do it alone. We count on listeners and readers like you to keep this public service free and accessible to all. Will you become a partner in our mission today?

Your donation is critical to the future of public service journalism. Support our work today – for as little as $5 – and help us keep making people smarter.