Consumer Profile
Every time you swipe a rewards card at the grocery store, or “like” your favorite brand on Facebook, that data goes somewhere to get analyzed. As Marketplace's Stacey Vanek-Smith reports, an entire industry has taken root to mine that data and market products to you based on your lifestyle category. The Marketplace Consumer Profiler is designed to help you identify your lifestyle category using information and research from the mapping and data analyst company ESRI.
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Recent comments on our stories..
The GOP candidates largely agree on what ails the country
Mr. Reich got cause and effect all backwards.
No reasonable Republican would ever suggest that the current economic woes in our country...
houstonhokie | Feb 8, 2012 Stealing from the old
Thank you for this story, as it highlights an important issue. As a practicing physician, I have come across examples of this problem with...
gerridoc | Feb 7, 2012 Are we still a land of 'meat and potatoes?'
You ask if anyone is eating more meat and I have to say, yes, I am. Since reading about the Paleo Diet I have increased my meat consumption by...
spayne | Feb 6, 2012 Ladies, you can't have it all
As a woman who grew up in the 60's, this is an issue that women need to hear. We've been brainwashed to think we can have it all (...
Karen in Indiana | Feb 6, 2012
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