Corporate profile: DineEquity Inc.

DineEquity CEO and Chairwoman Julia Stewart


DineEquity is the current incarnation of IHOP, which acquired Applebee's in November 2007 and changed its corporate name.

The combined company is one of the largest restaurant chains in the country, ranking third behind Denny's and Waffle House.

With more than 1,900 restaurants in 49 states, Applebee's is the world's largest casual dining brand. Founded in 1980 in Atlanta, Ga., Applebee's provides a casual dining atmosphere. Today, 75 percent of Applebee's restaurants are owned by franchisees.

Adding to the company's strength is IHOP's dominance in the family dining market. Initially a family-owned business in Toluca Lake, Calif., the IHOP name quickly flourished and now boasts over 1,350 locations in the nation, in addition to locations in Canada and Mexico. Now, 99 percent of all IHOP restaurants are franchises.

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George Ellis Jones
1260 Blythe Island rd
Brunswick GA

December 2, 2008

Julia Stewart
450 N. Brand Blvd 7th Floor
Glendale, California 91203-4415

Dear Julia Stewart,
I’m writing in regards to the Applebee’s location 4088 and the experience my wife and I encounter on Sunday 30 2008 at 6:45 pm. I will get straight to the point, The overall service is not up to standards I am sorry to say. what I mean is your Guest are not coming first.
1 No proper Greeting at the door
2 Server gave no name (Tina ) or Greeting the waiter appeared not happy to help and or rush , we ask for water but the store was out of lemons not good
3 Uniforms dirty winkled hair hanging below collars just not a good appearances
4 AC on high it Very cold and was told the server were to hot and the thermostat could not be turn up because a table was setting in front of thermostat, Two other tables complained as while In our area

This is the second time my wife and I have not had a good experience and regrettably we will not be returning
The first time I did write the GM and he did respond and invited us back out on him thank you for that, I now he is concerned But the overall experience is just not there.

ps please I wont nothing but good service

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