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Japanese ready for new C02 economy

The Sakaki family.

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Kai Ryssdal: Much of the discussion in Copenhagen is going to be about rich countries versus poor. Developed economies versus those that are still developing. Who's going to cut their emissions? By how much? And just plain -- how. How are they going to do it? Japan offers some pretty good lessons. From KQED, Rob Schmitz reports.


ROB SCHMITZ: Meet the Sakaki family: dad Hiroshi, mom Yukiko, and three year-old daughter, May.

The Sakakis have a heater in their home, but they prefer to wear sweaters. Their power strips have individual on/off switches so their appliances won't waste energy. They only buy energy-efficient lights. Each night, they share bath water. Their bathtub talks to them. It warns them when they're wasting energy.

The Sakakis aren't rabid environmentalists. They're just an average Japanese family living in Tokyo, and they do whatever it takes to save energy. Energy costs twice as much here as in the U.S. That's because Japan imports nearly all its fossil fuels. The lessons most Americans are starting to learn from rising oil prices are ones the Japanese learned three decades ago, after the steep oil price hikes of the 1970s.

Economist Yukari Yamashita recalls the oil price surge had Japan's economy on the brink of collapse.

YUKARI YAMASHITA: The prices of everything went up because of the oil crisis, so everybody was aware that we have to do something, otherwise our life itself won't be sustainable.

Yamashita says it was as if the country were at war. The government held emergency meetings, quickly passing a series of conservation laws. It forced factories to replace old, inefficient boilers and assembly-line machinery with new energy-saving equipment. New energy taxes funded programs like low-interest loans for companies that made industry more energy efficient. As a result, Japan, the world's second-largest economy, now consumes one-half the energy -- per capita -- of the United States.

At a factory near the city of Kyoto, "singing" robots carry parts from one assembly line to another. Nowhere have these energy-saving measures had more impact than on Japan's industrial sector, where current energy use is on par with levels 40 years ago; this, despite dramatic economic growth since then.

Air conditioner-maker Daikin owns this plant. Under Japanese law, manufacturers have to become 1 percent more energy efficient every year, and dedicate at least one staff member to overseeing this effort. Daikin has eight.

Also, manufacturers have to make sure that any new appliance they put on the market is at least as efficient as the best current model. Back in his office, manager Shinya Okada says he disliked the law when it was passed 12 years ago.

SHINYA OKADA: But now we find it valuable to compete with one another and develop technology not only to meet the strict government standards, but to cater to the needs of our customers.

And that makes Japanese companies more competitive, says Llewelyn Hughes, Japan expert at George Washington University. He remembers when it was fashionable to say "America innovates, Japan imitates."

LLEWELYN HUGHES: Perhaps an opportunity exists to go the other way. That is, to learn from Japan; learn the lessons, which have already been learned within Japanese national economy about how to better promote energy efficiency and also improve competitiveness in this particular sphere of the economy.

Japan's got a head start: A recent global survey showed Japan owns 40 percent of the world's patents in green technology. The U.S. came in second with just 12 percent.

In Tokyo, I'm Rob Schmitz for Marketplace.

phil collett's picture
phil collett - Nov 12, 2010

Could you provide fuel cell sources, email contacts regarding fuel cells for commercial and residental structures.

Allan Murphy's picture
Allan Murphy - Dec 8, 2009

Japan always gets high marks for efficient energy use, but I live in Tokyo and just don't see it. They may be advanced in some areas, but consider: 1) Japan is the only OECD nation other than Iceland not to use Daylight Saving Time. This could save 1% of their energy consumption; 2) there are 500,000 vending machines. Half sell hot and cold drinks. Many are located in front of stores (think about it); 3)there is a tremendous amout of over-packaging. Apples have individual styrofoam jackets; bakeries are ridiculous, etc; 4) In spite of the high gas price, vehicle idling is a national pastime. Taxi drivers, truck drivers etc sleep with engines running for air con in summer, heat in winter. There is no law against it. 5) the recent gov't "eco-point" campaign was ill-conceived
http://www.asahi.com/english/Herald-asahi/TKY200911260143.html
6) offices tend to be over-heated in winter. If Rob returns to tokyo, I'll be glad to show him around.

Richard C's picture
Richard C - Dec 7, 2009

One reason Japan uses less energy per capita is that it takes less energy to get to grandma’s house. With a population of about 40% that of the U.S. and a land area smaller than California, the average trip to see a relative in the country is considerably smaller.

I also read a few tears ago that the U.S. made the least energy expensive products – that is the lowest BTU used per dollar of production. I can’t vouch for the veracity of that claim, but it was cited by a usually reliable writer. It may also be obsolete. More recently an article– citing UN sources, I believe it was – credited the U.S. with the greatest per annum reduction of CO2 emissions of any country (2008), accounting for almost two/thirds of total reductions.

Victoria Posner's picture
Victoria Posner - Dec 7, 2009

"Each night, they share bath water."

Most Americans hearing this would probably imagine a tub full of dirty water after three people have bathed in it. This couldn't be further from the truth.

In Japan one thoroughly soaps oneself up and then just as thoroughly rinses off OUTSIDE the tub (drains in the floor handle the runoff). Only when one is completely clean and soap free does he/she enter the tub. The purpose of the tub is to relax and wind down after a long, busy day. And believe me it works!

The statement that they share bath water also implies that this is done to save money. This also is untrue. For centuries this way of bathing has been a cherished ritual in Japan both in the home and in the communal baths that are found in every neighborhood.