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BP says media exaggerated oil spill out of proportion

Logo at BP gas station in Manchester, England

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TEXT OF INTERVIEW

STEVE CHIOTAKIS: Now to the global perspective, what's happening in business and economics around the world and how it affects the U.S. It's the same story, but a different salesman over at British oil giant BP. Newly crowned CEO Bob Dudley told British business leaders in London that the oil spill in the Gulf of Mexico was exaggerated out of proportion by the media. Something his predecessor claimed as well.

Marketplace's Stephen Beard is with us live from London with the latest on this company line.

Good morning Stephen.

STEPHEN BEARD: Hello, Steve.

CHIOTAKIS: So, Dudley is blaming the media for the company's battered reputation?

BEARD: Not just the media. He also blames rival oil companies like Shell which criticized the design of BP's well in the Gulf. But Dudley does complain that the media carried lurid projections of how far the oil slick would travel. And there are some analysts here who agree that BP got, to some extent, some unfair press. Jason Kenney, an oil analyst for ING bank, says it was certainly bad luck for the company that the spill coincided with a slump in President Obama's poll ratings and therefore acquired a major political dimension.

JASON KENNEY: It was seen as Obama's Katrina moment. And I don't think Obama helped with comments like "boot on the neck of BP," and the aggressive tones that he took at that time.

But the political dimension remains. Congressman Ed Markey said Dudley's speech showed that BP was still blaming everyone but itself.

CHIOTAKIS: Does this mean, Stephen, BP is pulling back from U.S. investments?

BEARD: No, the company has just sold four oil fields in the gulf but it is believed it would've done this anyway, even without the spill. In his speech, Dudley said BP is part of the American community. He said, "we'll never quit the U.S."

CHIOTAKIS: Marketplace's Stephen Beard reporting to us from London. Stephen, thanks.

BEARD: OK, Steve.

About the author

Stephen Beard is the European bureau chief and provides daily coverage of Europe’s business and economic developments for the entire Marketplace portfolio.
Anthony Wark's picture
Anthony Wark - Oct 27, 2010

Really. Blown out of proportion? They refused to follow the inspectors recommendation and pollute the gulf of mexico, millions in damages, millions in clean up and literally years to substantial recovery and it's blown out of proportion? Maybe it was good idea to say to a bunch of investors and buisness men. What's not of proportion.

incrediable!

Nancy Pinkertone's picture
Nancy Pinkertone - Oct 26, 2010

BP approves an attack strategy on Exxon, Shell and Chevron and plans to use the BPCares websites to promote its online PR campaign.
This decision was unanimously agreed upon in conjunction with the BPAMA at their recently concluded meeting. The BPAMA marketers were concerned about BP’s long term commitment to the partnership. BP pointed out to the BPAMA members that they will not be abandoned; rather… they will receive the full support from BP’s marketing machine to crush the competitors like Exxon, Shell and Chevron.
BP will use its bevy of various BPCares websites (said one of the Marketing Managers) to target specific markets in the US and around the world; “We will punish Exxon, Shell and Chevron… its War and its personal”. The domains that BP will use are as follows:
BPCares.com
BPCares.net
BPCares.org
BPCares.info
BPCares.us
BPCares.biz
BP will collaborate with the BPAMA with regards to the execution of specific websites. The websites will be up soon and some of the websites will target the Southern States that suffered heavily from the oil spill.