Best #AskJPM questions

Activists march down Wall Street holding a cutout of JP Morgan CEO Jamie Dimon, during a protest against budget cuts and bank practices, in New York, May 12, 2011. Now, the FBI is launching a preliminary investigation in the company for possible criminal activity.

J.P. Morgan, the financial services division of banking giant J.P. Morgan Chase, cancelled a live Twitter Q&A it had scheduled for Thursday, after Twitter users flooded the company's hashtag with questions it didn't really want to answer. Here's the initial tweet:

Perhaps not surprisingly, the marketing stunt backfired and the trolls and sometime-comedians on Twitter took over:

About the author

Ethan Lindsey is the senior digital editor for Marketplace.
Log in to post1 Comment

The "trolls" took over? Is that what Marketplace is calling "human beings who are fed up with legalized feudalism" now?

With Generous Support From...