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Miami’s condo king on the luxury real estate comeback

Billionaire real estate investor Jorge Perez in front of a painting out of his vast collection of fine art.

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Billionaire real estate developer Jorge Perez knows his way around a boom and a bust. Perez, CEO of Miami-based luxury condo builder Related Group, made a fortune as the market inflated in the 2000s, and lost more than a billion dollars as the bubble in South Florida burst. But Perez is back -- and so is the market for luxury condos in Miami.

“Business right now is surprisingly good,” Perez says. “And I say surprisingly because the expectations were that the U.S., but particularly Miami, was going to have a much slower rebound in the housing sector.” Some people were throwing around a time frame of over a decade for Miami to get back on track because of extra inventory in the condo market. Too many condos were built and buyers dried up when the market tanked.

But Miami has something going for it that other cities like Phoenix or Atlanta don’t have: a flood of buyers from Latin America.

“At the beginning it was almost exclusively people from South America and Europe buying up property because they saw the great values that Miami had and they had the cash,” he says. Those buyers, he adds, snapped up the extra inventory on the market while people in the U.S. were still bottoming out in the trough of the recession.

But American buyers are trickling back into the market. “We’re at the beginning of a new real estate boom. We’ve seen prices increase substantially, particularly in Miami.”

Many real estate professionals would cringe at the use of the word ‘boom.’ After all, many developers are still dealing with the wounds and scars inflicted by the last boom period.

But Perez is cautiously optimistic. And just plain cautious. “I would have to be one of the dumbest human beings in the world not to be suspicious after what we went through a few years back. So I try to control the euphoria. We don’t start any job now unless the property is 80 percent sold with forty percent deposits that used to build the job,” he says. “But one thing we learned is that it doesn’t matter what you do to prevent risk, there’s always something else that could come up and bite you.

Perez is dealing in the American dream in a lot of ways. His own bio fits nicely into the idea of America as the land of opportunity. He’s the son of Cuban immigrants, got an education and started his career building affordable housing in poorer Miami neighborhoods. Now Perez is a mogul, one of the richest men of Hispanic decent in the world. And he got that way by selling people on the idea of owning a home.

He says that owning a home is still an attainable part of the American dream for anyone who really wants it. “Whether they get to it or not all depends on them, how hard they work and whether they want to do it.”

But he points out that his corner of the American dream may be changing. “I think that homeownership is not the panacea that it used to be. It was that the great American dream of course was to own a house because that’s where they put their equity, they pay their mortgage and at the end they have all this.” And that path to prosperity worked -- and can still work -- for many families, he says.

But 2013 is a different world than 2006. And renting is becoming more of a choice for many people, rather than just a stepping stone to ownership.

The condo king of Miami even craves a bit of the freedom achieved by renting. “They don’t have to have a down payment, they can move whenever they want to. As a matter of fact, if today I was single and in my twenties, I would rent."

About the author

Jeremy Hobson is host of Marketplace Morning Report, where he looks at business news from a global perspective to prepare listeners for the day ahead.

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harrylondon's picture
harrylondon - May 14, 2013

I couldn't agree more, business within the property market is booming, especially in the UK and London. With the recession comes cheaper property for people looking to buy, as well as cheaper building contractors. I have watched this market place closely over the past 2 years, and have been amazed at the fluctuation within the prices of property, especially for older buildings that require works.

I agree with the comments here eg: “I think that homeownership is not the panacea that it used to be" This is very true, and I one hundred percent agree. This however we all hope, will change for home owners especially.

The Office rental sector is also booming, with companies such as http://www.theofficeproviders.com offering much cheaper rents for businesses all over the world. I guess like any sector, you have to be very vigilant, especially with investments.

lishadesauza's picture
lishadesauza - May 13, 2013

This is really a great new for us about Jorge Perez has come back. I have inspired with Mr Perez.
Regards
http://www.latinfrontiers.com/

Shon34's picture
Shon34 - May 10, 2013

Jorge Perez Made a fortune as the market inflated in the 2000s, and lost more than a billion dollars as the bubble in South Florida burst. He is really a great man, who contributes to community and share his fortune. We need more people like him!
http://thetreadmilladvisor.com/

harrymark's picture
harrymark - Mar 21, 2013

I am very happy to condo market comeback because I am a real estate profession.

www.trainingtraders.com

CandyWilliams's picture
CandyWilliams - Jan 23, 2013

I am fully amazed by the art..It is an outrageous example of strategic planning...

http://e-cypruscarhire.com/

racksjackson's picture
racksjackson - Mar 21, 2013

I am fully agreed with Perez and author of this post. Renting is a good option at the time of downfall real estate market or recession.

Regards,
www.sydneygardenview.com

riyanwillson's picture
riyanwillson - Mar 22, 2013

I am really happy to condo market work Perez you have done great job. Because of worldwide demand, mostly from South America – where the middle and higher middle classes dream about a second home in Miami.
www.alacarte-paris-apartments.com

jc.gomez's picture
jc.gomez - Jan 23, 2013

Jorge Perez started as a plumbing contractor, in Miami, Fl. It took many years, struggle and dedication to achieve the level of success that he has attained.
I do believe that it is the American Dream: just depends on your perspective.

I once heard that an immigrant is 3 times more likely to be successful in the US than a native born person. I don't believe that becoming a wage earner and working your entire life for someone else is the American Dream. If thats your version of it, it's your choice and right to aim low; however, Jorge Perez's success shouldn't take a hit for your low level vision.

JennyM's picture
JennyM - Feb 26, 2013

Pérez was an economic development director with the city of Miami before he decided to enter the real estate business and became a developer.
Jenny@http://www.cays.com

Ladyingreen's picture
Ladyingreen - Jan 23, 2013

How appropriate to title this quip "the new American dream" and then go on to interview a billionaire. This pretty much says it all. It you are in the top 0.1% you indeed have the American dream. But if you work for an hourly wage and are not a successful entrepreneur, then no matter how hard you work, the American dream is more of an American sham in our winner take all society.

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