When it comes to online tracking, what's standard?

Should advertisers and other companies be able to collect and hold onto users' browsing data? And should users be able to tell web site operators to stop tracking them?

The Tracking Protection Working Group, a standards group which includes representatives from advertisers, browser makers, and others, has just rejected a proposal that would redefine user tracking and potentially limit protections.

Peter Swire, co-chair of the Tracking Protection Working Group of the World Wide Web Corsortium, joins Marketplace Tech host Ben Johnson to discuss.

 

About the author

Ben Johnson is the host of Marketplace Tech.

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