What do you learn at SXSW? Buzzwords

Every spring, 30,000 members of the tech community arrive in Austin, Texas to eat tacos and present new technologies at the South by Southwest Interactive Festival.

In an environment that encourages cheekiness and experimentation, you'll find the seeds of good ideas: Facebook launched Facebook Connect, an early version of its mobile app, at SXSW in 2009. You'll also find spectacles that make you squirm, like the "Homeless Hotspots" program during the festival in 2012.

This is the technology industry's hype machine in overdrive. The schedule is crammed with buzzwords. Session topics range from the prophetic  to the poetically absurd.

You can't make this stuff up, but we wanted to try anyway. Use the Marketplace SXSW panel generator to make your own session topic, and hack your way to an optimized experience.

About the author

Ben Johnson is the host of Marketplace Tech.

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