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Upworthy aims to turn viral into meaningful

Waitresses prepare to deliver breakfasts to customers in Emeryville, Calif. Upworthy has tried to shine a spotlight on minimum wage jobs and so-called 'workonomics'.

There's a new video website that wants you to stop watching cat videos and start paying attention to things that matter. For example, a video that explores what would happen if America had the same water shortages as parts of Africa. Or, who actually works for minimum wage and what they think about it. If that stuff sounds like homework, you'd be surprised at how good Upworthy is getting at making the videos they find go viral.

Peter Koechley, co-founder of the website Upworthy, joins Marketplace Tech host Ben Johnson to discuss the new ways people are finding news online.

 

About the author

Ben Johnson is the host of Marketplace Tech.

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