Those little Intel microchips were famous, somehow

Image of The Intel Trinity: How Robert Noyce, Gordon Moore, and Andy Grove Built the World's Most Important Company
Author: Michael S. Malone
Publisher: HarperBusiness (2014)
Binding: Hardcover, 560 pages

In the early 2000s, Intel was named the most valuable manufacturing company in the world. 

Michael Malone, author of the book, "The Intel Trinity: How Robert Noyce, Gordon Moore and Andy Grove Built the World’s Most Important Company", told us "at one point, Intel was one of the best known brand names in the world, which is insane if you think about it... this is a company wasn’t selling to consumers, it was selling chips to go onto motherboards, to go into somebody else’s personal computer, to be sold at Costco."

Intel has since been overshadowed by newer tech companies. Malone says techology has become so pervasive, the  microprocessors fueling daily lives are taken for granted.

"For most of the 21st Century, it’s been all about Facebook, Twitter, LinkedIn and apps. And we forget, because we are so used to them now, that all that stuff rests upon hardware," says Malone. "Without the hardware, devices, chips, and especially the microprocessors it all grinds to a halt."

About the author

Kai Ryssdal is the host and senior editor of Marketplace, public radio’s program on business and the economy.
Image of The Intel Trinity: How Robert Noyce, Gordon Moore, and Andy Grove Built the World's Most Important Company
Author: Michael S. Malone
Publisher: HarperBusiness (2014)
Binding: Hardcover, 560 pages

Comments

I agree to American Public Media's Terms and Conditions.
With Generous Support From...