❗Help close the gap: We still need to raise $40,000 by the end of March. Donate now
Codebreaker

You’ve heard of the Cult of Apple? There’s something to that

John Moe May 19, 2011
Codebreaker

You’ve heard of the Cult of Apple? There’s something to that

John Moe May 19, 2011

British researchers have found that the brains of Apple computer fans react to their preferred brand in the same way that deeply religious people respond to their faith. They studied brain activity of Apple fan test subjects under MRI equipment. The subjects were shown Apple products, interiors of Apple stores, stuff like that. They were also shown other products and things. When shown the Apple stuff, the brain activities were similar to activities of religious people looking at religious imagery. The findings were presented in a documentary that also featured the Bishop of Buckingham (who reads the Bible on his iPad) talking about how the architecture of an Apple store is full of archways and altars and stone floors, just like a cathedral.

There’s a lot happening in the world.  Through it all, Marketplace is here for you. 

You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible. 

Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.