Xbox Music: Can Microsoft compete with other ecosystems?

Just ahead of the big release of the new Windows 8 operating system, Microsoft is launching something called Xbox Music, initially for the Xbox gaming console.

Just ahead of the big release of the new Windows 8 operating system, Microsoft is launching something called Xbox Music, initially for the Xbox gaming console.

While you can still buy music by the song, Apple-style, there are other options, like one that lets you pay about $10 a month to listen on-demand to lots of music without ads. All this in a video game machine?

"An important messaging change over the last year was increasingly positioning the Xbox not as a gaming console but as a media hub for consumers," said Michael McGuire, who follows the digital music business for Gartner Research.

Microsoft has a checkered past trying to go after iTunes. You may remember Zune taking the world by storm and vanquishing iTunes for good? Oh, you don't?

About the author

David Brancaccio is the host of Marketplace Morning Report. Follow David on Twitter @DavidBrancaccio
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