What’s up with Superbowl commercials?

Generating buzz seems to be more important than keeping the all-important Superbowl commercial under wraps. I’m sure you could probably search and find all the Superbowl commercials that are going to air on Sunday. But why? It’s the one television viewing day of the year that you actually WANT to watch the commercials. It’s part of the experience. You can check out Honda’s remake of Ferris Beuller’s Day Off, complete with present-day Matthew Broderick. Or, why not let Jerry Seinfield take a trip down his TV show’s memory lane in the name of getting an Acura. Volkswagen has a chorus of dogs barking the Imperial March (aka Darth Vader’s theme). Audi is courting teen vampires. Regis shills for Pepsi.
Chalk it up to greedy marketing strategies or wanting to leverage a social media strategy, or synergy, or whatever they’re calling it these days. Superbowl commercials have officially been ruined.

About the author

Marc Sanchez is the technical director and associate producer for Marketplace Tech Report where he is responsible for shaping the sound of the show.


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