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Wal-Mart joins the streaming movie party

Tuesday, Wal-Mart announced it would start streaming movies, thanks to the streaming service Vudu, which the big box retailer acquired last year. So, now when you go to walmart.com, you can pick from 20,000 movies to watch. You can stream the movies the same day they're available to buy on DVD, and you don't need a subscription. Just rent or buy the movies for anywhere between $1 and $5.99. From LA Times:

Walmart.com general manager Steve Nave to the L.A. Times the retailer is following its customers as they increasingly embrace digital movie rentals and purchases.

"We know customers are starting to shift their behavior, in terms of how they consume their media," Nave said, adding, "As as customers make that change, we don't want to lose that customer as they shift to digital."

About the author

Steve Henn was Marketplace’s technology and innovation reporter for the entire portfolio of Marketplace programs until December 2011.

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