Both are kind of correct. Twitter, which has been historically stingy about sharing statistics, said in a blog post yesterday that the service has 200 million registered accounts and 100 million active users, active being defined by people who log in once a month at least. Of those 50 million log in every day. Some more math: 40% of the active users are passive once they get on the site. They read, they don’t tweet. Also: Each of the 50 top-rated Nielsen TV shows has a Twitter account, as do 87 percent of top Billboard-rated artists. Two-thirds of the NBA are active on Twitter, and every team in the NFL, MLB, NBA, NHL and MLS has an account.
Stories You Might Like
There’s a lot happening in the world. Through it all, Marketplace is here for you.
You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible.
Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.
