New Nook next week

Barnes & Noble (slogan: "No you're thinking of Borders, we're still in business") has sent out invites for an event on Monday, presumably to announce a new version of the Nook reader. This is significant because it'll be seen, fairly or not, as B&N's answer to the Kindle Fire, which moves the reader platform more toward being a tablet. That evolution actually started with the Nook Color so it'll be curious to see if it advances further along with Monday's announcement. Also, can B&N possibly match the price point of $199 that Amazon set with the Fire? Nook and Kindle have been in a price war for a while but that's a war that Amazon, with its stronger overall position, can afford to win.

About the author

Marc Sanchez is the technical director and associate producer for Marketplace Tech Report where he is responsible for shaping the sound of the show.


I agree to American Public Media's Terms and Conditions.
With Generous Support From...