NBC is streaming the Super Bowl as a second screen


Interesting comments from NBC regarding the network’s streaming of the Super Bowl. As we’ve told you before, this is the first year a network has offered free live streaming of the game. But there figures to be way fewer eyeballs on laptops than there will be eyeballs on big screen TVs and as a result the ads online won’t bring in even a shred of the revenue that the big commercials do. So why bother?

Turns out NBC figures the small screen will be a supplement to the big screen, the sports equivalent of opening your laptop to IMDB.com when you’re watching a movie. So the webcast will have extra camera angles, the ability to rewatch TV commercials, probably a bunch of stats and replays. So that way NBC gets paid for TV commercials and web commercials.

About the author

John Moe is the host of Marketplace Tech Report, where he provides an insightful overview of the latest tech news.

Comments

I agree to American Public Media's Terms and Conditions.
With Generous Support From...