Microsoft goes carbon-neutral. Will others follow?

It's actually more than just going carbon neutral across the company; Microsoft is making each of its individual divisions responsible for offsetting its own emissions. That's kind of a big deal, especially because a division that uses enormous server farms -- cloud computing, anyone? -- uses tremendous amounts of energy. Critics like Greenpeace aren't crazy about the method, which allows divisions to purchase carbon offsets -- they'd prefer the company turn to renewable energy sources. Can't win 'em all.

About the author

Jeff Horwich is the interim host of Marketplace Morning Report and a sometime-Marketplace reporter.
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