KAPOW! A new DVR that kills

Don’t worry, nobody was harmed in this killing. The DVR was introduced yesterday by Dish Networks, and it kills commercials. On the other hand,  if you’re in the advertising business, you might be seriously harmed by this move. The Wall Street Journal has the details:

The new "Auto Hop" feature comes on a DVR dubbed the "Hopper," a device that has been available to subscribers since March. With Auto Hop, viewers see a black screen momentarily where the ads were broadcast, or a glimpse of the first frame of the first commercial. Then the show resumes. Consumers merely have to click an on-screen Auto Hop button before a show to enable the feature.

Commercial-free TV comes at a cost. The Hopper costs 10 bucks a month (a regular Dish DVR costs $6), and there’s a little bit of a catch. The skipping feature will only work “after 1 a.m. the day after [shows] air,” so if you still want to get your Glee on the same night as the live-viewing public, you’ll still have to deal with commercials. Dish is touting this as a “holy grail” for TV viewers. I’m still holding out, however, for the DVR usb stick that I can just plug into my neck, which will give me the ability to flawlessly quote Omar, Walter White, and Sue Sylvester.

About the author

Marc Sanchez is the technical director and associate producer for Marketplace Tech Report where he is responsible for shaping the sound of the show.
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