IKEA to sell new line of flatscreen TVs. But will I have to assemble it myself?

While we’re waiting for Apple to disrupt TV-as-we-know-it, how about IKEA? IKEA is applying its design-sense to home electronics. It’s new Uppleva line of TVs and Blu-ray players will be available first in Europe this summer, then more widely.

The IKEA insight: treat it like what it is -- a piece of furniture. Watch this much-too-long self-promotional video from IKEA to see what they're talking about.

About the author

Jeff Horwich is the interim host of Marketplace Morning Report and a sometime-Marketplace reporter.
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