Halo Reach pulls in 200 million dollars in first day
That's the dollar estimate in the first 24 hours in the US and Europe. That's compared to 170 million for Halo 3 when it was released in 2007.
As is the tradition with these things, Microsoft made the obligatory comparisons to Hollywood movies, sizing up the initial “Halo: Reach” sales against the three-day opening weekends of "Iron Man 2," "Alice in Wonderland" and "Toy Story 3," and declaring the video game “the biggest entertainment launch of 2010 in the U.S.”
Of course a movie ticket is ten bucks and Halo Reach costs 60. Still, that's a lot of people willing to shell out 60 bucks for a game.
By the way, this is my new favorite video ever: