Get ready for shopping cart GPS

There’s a lot of buzz about how companies trying to track your every move online or on your phone, but what about the good old brick and mortar companies? Fear not, the tracking shopping cart is just around the corner. The Harvard Business Review gives a little more detail on the GPS-equipped shopping carts: “each comes with a small computer that can be programmed to understand the shopper's buying patterns. It reveals the speed of the shopper, how long it takes to make a selection, the preferred route, and the order in which items are placed in the cart.”

You can swipe your loyalty card right there on the cart and, BAM!, discounts specifically targeted at you appear. It’s like my inbox on wheels. I can’t wait for my Facebook status to tell all my friends I just got a deal on marinated artichoke hearts.

 

About the author

Marc Sanchez is the technical director and associate producer for Marketplace Tech Report where he is responsible for shaping the sound of the show.

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