Get paid to share your data

Imagine a world where advertisers bid for a bit of your time and social networks paid for your data or the content you create.

I love this idea. Latanya Sweeney, a professor at Harvard, has talked it up, and now, finally, there’s a crop of social network businesses trying to make it work.

One is called Chime.

Instead of simply creating a free service like Facebook and then keeping all the money for itself by selling targeted advertising and data, Chime is offering to split the cash with the people who create the content: that's you.

Another start-up called Personal allows members to create online lockers of personal information and then allows them to chose to share that information with selected friends.

But as Advertising Age reports that’s just step one:
   

Personal plans to launch an anonymous marketplace early next year, where marketers will be able to target users based on their personal information. It envisions a scenario in which consumers are compensated for buying products or viewing ads for products that are likely to be relevant to them.


 

About the author

Steve Henn was Marketplace’s technology and innovation reporter for the entire portfolio of Marketplace programs until December 2011.

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