First touch screens, now touch paper(?)


From psychedelic posters to photocopied scrawl, flyers have been an essential part of promoting upcoming shows for bands since the 60’s. Recently at South by Southwest, group of British scientists and musicians introduced a new type of flyer. They call it a “listening post.” This new posters let you interact with printed pictures, so you can, for example, click on a band’s name and listen to a song clip or touch the name of the venue to buy tickets. The key to this process is conductive ink, which can be used in normal printers but can also store data. What?!? I know, it’s weird, and it won’t hit the streets for a couple years.

The BBC says this is one of several “paper apps” that the group has dreamed up. “Future versions could incorporate web connections so that packages, posters and magazines might be able to be updated.”

About the author

Marc Sanchez is the technical director and associate producer for Marketplace Tech Report where he is responsible for shaping the sound of the show.
Log in to post0 Comments

Buzzworthy

Recent comments on our stories..

mormuno01's picture

The secret life of a food stamp

Your article makes a lot of sense. Without the help of food stamps these people that are spending money at Walmart would be on the streets,...

wcourchesne's picture

What 1717 means: your trolley number guess

I have no idea what 1717 refers to but I do know Marketplace is always great to listen to! Keep going...

zingledot's picture

Attack of the shrimp (prices)

This issue has been going on for some time, actually. Anyone in the restaurant business feels this pain. More than a year ago the price for our...

sgardner's picture

Attack of the shrimp (prices)

 If you’re a shrimp lover you may be wondering why you’re paying more for your favorite shrimp cocktail or Pad Thai. It’s actually a bacterial...

With Generous Support From...