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On Facebook, you are what you like?

Researchers have been playing with Facebook to see if they can figure out personal traits based on what people prefer online. Turns out, their algorithm predicted gender very well, same with Democrat versus Republican, gay or straight -- and smart people, according to the research, tended to like science, curly fries and The Colbert Report.

Researchers allow you to try this at home by linking their algorithm to your Facebook profile. The analysis of mine said I was shy and reserved, calm and relaxed, and well-organized -- zero for five. 

 

About the author

David Brancaccio is the host of Marketplace Morning Report. Follow David on Twitter @DavidBrancaccio
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