On Facebook, you are what you like?

Researchers have been playing with Facebook to see if they can figure out personal traits based on what people prefer online. Turns out, their algorithm predicted gender very well, same with Democrat versus Republican, gay or straight -- and smart people, according to the research, tended to like science, curly fries and The Colbert Report.

Researchers allow you to try this at home by linking their algorithm to your Facebook profile. The analysis of mine said I was shy and reserved, calm and relaxed, and well-organized -- zero for five. 

 

About the author

David Brancaccio is the host of Marketplace Morning Report. Follow David on Twitter @DavidBrancaccio and @MarketplaceTech
BostonPeng's picture
BostonPeng - Mar 14, 2013

Four(-sh) out of five isn't too bad.

OPENNESS:
Liberal and artistic rather than conservative and traditional
(okay)

CONSCIENTIOUSNESS:
Well organized versus spontaneous and flexible
(okay)

EXTRAVERSION:
Shy and reserved rather than outgoing and active
(true enough)

AGREEABLENESS:
Warm, trusting and cooperative rather than assertive and competitive
(I'll buy that... to a point)

STABILITY:
Calm and relaxed as opposed to stressed
(Good think I wasn't drinking my coffee. They'd owe me a new laptop)

David G's picture
David G - Mar 13, 2013

I also get a error message

Ben Johnson's picture
Ben Johnson - Mar 13, 2013

Hi David--sorry it was a broken link. Now fixed. The website is www.youarewhatyoulike.com 

dontlikelibs's picture
dontlikelibs - Mar 13, 2013

Very interesting! I am the following:

1. OPENNESS: Conservative and traditional - rather than liberal and artistic

2. CONSCIENTIOUSNESS: Well organized - versus spontaneous and flexible

3. EXTROVERSION: Outgoing, friendly and active - rather than reserved and shy

4. STABILITY: Calm and relaxed - as opposed to stressed

5.AGREEABLENESS: Warm, trusting and cooperative - rather than assertive and competitive

lindaray64's picture
lindaray64 - Mar 13, 2013

I get this error message when I try to link through the text:
Not Found
The requested document was not found on this server.
Web Server at youarewhatyoulike.com

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