Cash is the new cash

Walmart.com just announced a new program that lets you pay for your online order with cold, hard cash. Samolians. Bread. Greenbacks. Lettuce. Scrilla. Scratch. In other words: U.S. dollars. Please, no drumroll for the program’s name: "Pay With Cash." Not too catchy, but effective. The program will let you buy an item online and gives you 48 hours to make your way into a physical store to pay for it.

All Things D spoke to Joel Anderson, CEO of Walmart.com: “The fact that only 15 percent of our transactions are done in the form of credit at our stores means there’s a large percentage of Wal-Mart customers who are dependent on cash to transact online. We definitely think it is a big opportunity.” A-ha!
Once an item has been paid for, it’s shipped out, which, Anderson claims, will save you money, if you’re buying something as a gift. Hard to follow the logic there, however, since you’re still paying for shipping.

About the author

Marc Sanchez is the technical director and associate producer for Marketplace Tech Report where he is responsible for shaping the sound of the show.
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