Billboard of tomorrow will recognize you, target you

A New York company is raising money with the intent of building smart billboards. The company, Immersive, is working on a system where a camera inside the billboard sees you and figures out your gender, ethnicity, approximate age, and then displays on a screen the kind of product you're likely to buy. So a young dude walks by and sees Bud Light. A kid walks by and sees ads for candy.

Brilliant. Evil.

About the author

John Moe is the host of Marketplace Tech Report, where he provides an insightful overview of the latest tech news.

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