“You never call anymore” - Mother
Mother, please! According to a recent study by technology and strategic consultants Chetan Sharma, nobody calls anymore. And by “nobody” I mean around 100 million people worldwide, which is way less than the peak when people actually talked on mobile phones back in the mid-90s. Even texting isn’t growing as fast as it has been, and in some cases, its popularity is declining.
cellphone users in the Philippines, one of the top texting nations, sent roughly 400 text messages a month each on average in 2011, down from about 660 a month in 2010. American cellphone users are still sending more texts than before — about 680 messages a month in 2011 compared to about 640 a month in 2010.
For the first time, the study shows, data is king. Smartphones are everywhere and chewing up bits of bytes like a werewolf under a full moon.