Support our non-partisan non-profit newsroom 💜 Donate now

For tech companies, what’s in a name.ly?

Molly Wood Jul 22, 2013
HTML EMBED:
COPY

For tech companies, what’s in a name.ly?

Molly Wood Jul 22, 2013
HTML EMBED:
COPY

Remember the days when a name actually reflected what the company did?

Pets.com may have been a failure, but at least you knew what it was. Similarly, there’s no guesswork when it comes to FreeCreditReport.com, Overstock.com, Socks.com, and a bevy of others. Another grouping: the famous oo’s — Yahoo and Google.

More recently there was an era of removing the “e”. Tumblr, Flickr, and at one point, Twttr were all spelled wrong on purpose. Then came the “ify” and “ly” bundle. Think Bit.ly, Spotify and Summly.

Every new company needs a URL, but a good one is getting harder to find. 252 million domain names are already registered across the Internet, thus the trend towards quirky names. The Wall Street Journal points out a new crop of tech startups is taking the trend to a new level. Meet Kaggle, Mibblio, Shodogg, and Zaarly.

Will Oremus at Slate magazine, joins Marketplace Tech host Ben Johnson to discuss.

There’s a lot happening in the world.  Through it all, Marketplace is here for you. 

You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible. 

Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.