Start up the StartUp Bus

The SXSW Interactive Festival is a convergance of some of the most creative minds in the tech industy. And if the StartUp Bus has any say, these tech industry big wigs won't know what hit them. In just three days, teams comprised of designers, programmers, and general tech enthusiasts will conceive and execute brand new startup companies as they make their way to Austin, Texas. Cue music:

There's no restrictions on what they can build. One team is working on an app to eliminate the need for business cards altogether. 

We'll be checking in regularly with the StartUp hopefuls as they head towards SXSW mile by mile, hack by hack.

About the author

Ben Johnson is the host of Marketplace Tech.

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