The Root launches black Twitter aggregator 'The Chatterati'
A number of recent studies suggest that a higher percentage of African Americans use Twitter compared with other races. Now The Root, an online magazine written from an African-American perspective, is looking to tap into that with a new Twitter aggregator.
The Chatterati, a new webpage that watches Twitter users, phrases and hashtags trending in the black community, went live at The Root last week. Its deputy editor Lauren Williams says the site brings focus to topics that can get drowned out by traditional media.
Williams joins Marketplace Tech host Ben Johnson to discuss the new site, its creation, and how it hopes to change the conversation.
Top stories from 'The Chatterati' on May 6, 2013.