Mid-day Extra: Will Zynga help save the tech IPO?

San-Francisco based company Zynga is set for its IPO this week.

This could be the best week for initial public offerings in nine months, thanks in part Zynga.

The online gaming company is the largest maker of games on Facebook, and hopes to raise as much as $1 billion when it begins selling stock this week.

In today's Mid-day Extra, we ask: can Zynga help bring back the tech IPO?

For a little insight, we went to gaming expert Dan Hsu, editor of Bitmob.com. Hi Dan.

He says that even he has gotten addicted at times to the company's games like FarmVille, but that so many of them are so simliar that customers may soon suffer from fatigue.

Still, the brand is a bit stronger than another tech company that recently had its IPO -- Groupon, whose business model is pretty easy to copy.

About the author

Jeremy Hobson is host of Marketplace Morning Report, where he looks at business news from a global perspective to prepare listeners for the day ahead.

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