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Loss of auction interest hurts eBay

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TEXT OF STORY

Bill Radke: One stock that has been hammered lately is eBay. It seems more consumers are preferring price tags on their online items rather than taking their chance on an auction. Well today, eBay has invited financial analysts to its headquarters in San Jose to try to win back the hearts of investors. Marketplace's Amanda Aronczyk has more.


Amanda Aronczyk: Remember the thrill of winning that rare Beanie Baby at your first online auction? If you're like most consumers, that thrill wore off pretty fast.

Christa Quarles: The problem is that people don't want to wait a week to find out whether or not they got the item, they want to kinda get in and get out.

Christa Quarles tracks Internet companies for Thomas Weisel Partners. She says eBay has struggled this past year while its main competitor, Amazon, has grown.

Both now sell fixed-price items. But, she says, Amazon is where people look first. And eBay's auction marketplace -- what it's best known for -- it isn't the moneymaker it used to be. So today, analysts expect to hear a lot about eBay's other online business: PayPal.

Quarles: We've kind of joked that they're essentially going to change the ticker to PYPL, i.e. focus on the PayPal business away from the marketplace business, because there's just, there's not really a positive story there.

Quarles says that PayPal generates a third of eBay's revenues. And, she says, it has the potential to become an online payment franchise to rival Visa, MasterCard or American Express.

I'm Amanda Aronczyk for Marketplace.

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Some time has passed since this article posted, nine months, but the concept of an auction marketplace seems like a more viable opportunity in the heart of this recession where consumers are looking to make ends meet financially, and media companies need the public to contribute to their story making with content...images and video to be exact. So, here's a company that's studied the ebay model, and put in place fizwoz.com where fizzers (users who are buyers and/or sellers) can auction cameraphone photos and videos to media companies for a price. fizwoz has a mobile application that turns your cell phone into a sell phone. And, with a billion cameraphone users the media companies are ready to seek help from consumers with their assignment desk load.

A serious issue is that eBay sellers have limited online marketing options outside of eBay because of contract limitations (they cannot link from Google Adwords to their eBay auctions, etc). Also, the only way they can make money is by selling product, while competitors are monetizing their traffic in many other ways(affiliate, PPC...). The answer is for sellers to drive traffic to their *own* marketplace while using eBay to facilitate the transaction.

Whether you're a beginner or a pro, ClickRiches has powerful features that will allow marketplace sellers to quickly and easily build, publish and manage their *own* marketplace based on their eBay listings along with optimized affiliate, merchandising, and content widgets. www.clickriches.com

Auctions are still hot - they're a massive business world wide - Christies, Sotheby's, Bonham's, Waddington's, Barons, all the local auctions, farm auctions - it's a massive and lucrative industry - EBAY had the chance to take it all over - worldwide - they were getting there. But I guess the young MBA's just didn't have much realization about where the real money is, and little experience of the world - anything not new from China is a "flea market" item - gad! No problems with the burgeoning auction business - it's EBAY's management.

It's not the wait to see if you win or thrill of winning thats gone -it's ebay thats ran its own customer base away from their site. They allow way too many ''crooks'' to operate and get away with ''cons'' that you don't have to deal with on amazon or other sites. Almost everyone except ebay[blind eye] is aware of the problems and we shy away from having to deal with such. The net is a wonderful place...you can always find someone else to do business with thats doing it right !

I didn't lose interest in auctions - I never lost interest in auctions! I lost interest in the way eBay runs its business. I will never frequent the site again.

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