Lady Gaga + Justin Bieber = Facebook's new target

A screaming Justin Bieber fan holds a 'Justin Bieber' themed phone cover. Bieber's current Klout score is 92, after the company changed its algorithm.

If there's a social network we think of when we think names like Lady Gaga, President Obama and even Jose Canseco ... it's Twitter.

The microblogging platform makes it easy for big names and celebrities to engage with others without getting stuck in an awkward conversation.

But now Facebook wants a piece of the action--and is building special tools to make it happen. We talk to Bloomberg News reporter Brian Womack, who looked at Facebook's new push.

About the author

Ben Johnson is the host of Marketplace Tech.

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