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Google wants to store your stuff in its cloud

Google has announced Google Drive, a service that gives you five gigabytes of storage for free and offers more space for additional costs.

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There is yet another option for you if you have more documents, pictures, videos and what-have-yous on your computer that are taking up too much space. Google has announced Google Drive, a service that gives you five gigabytes of storage for free and offers more space for additional costs. Provided, of course, that you have a strong Internet connection. Once that’s in place, the theory is that your Google Drive feels just like any other drive on your computer even though your stuff is stored on a cloud server that may be thousands of miles away.

“If you do everything correctly, you're going to basically have a folder on your desktop that gives you access to Google docs that you've written in the past and new documents that you drag onto there later on,” says John Biggs of TechCrunch, who has given the service a test run. “And the trick is it will synch over multiple computers, so if you have a laptop and a PC, or if you just wanted to get your files through a web browser, you could do that using Google Drive.”

As for the storage space at the free level, five gigabytes, “In terms of documents, that's going to be feasibly thousands of documents,” Biggs says.  “That's quite a bit of space.  In terms of photos and things - you could say about 500 -1,000 photos. In terms of movies, that's about five movies.”

The cloud computing market is crowded and growing. Dropbox and Microsoft just updated their offerings. Apple, Amazon, and a ton of other companies are in the space. Now here comes Google. Why does everyone want to store my stuff all of the sudden?

“In the case of Microsoft and Apple, they want us to keep buying operating systems, Windows or Microsoft Office, or hardware, Apple,” says Frank Gillett, analyst at Forrester Research. “But in the case of Google, they want us to keep visiting Google pages and look at advertising.”

So what about data mining? “That's in the business models of some of them,” says Gillett. “So if you have a search or advertising-based business model, then yes, what your customers think about and are doing is sort of giving you insight into the things that they find most useful. Some people like that kind of help and others find it an invasion of privacy.”

Also in this program, a new term for you: liquidmetal. Learn it because it may be the material that new iPhones and MacBook Pros are made of. It’s an alloy of titanium, zirconium, nickel, copper, and a few other metals blended together to make a surface so smooth it resembles liquid. And it makes us think of the creepy T-1000 in "Terminator 2."

About the author

John Moe is the host of Marketplace Tech Report, where he provides an insightful overview of the latest tech news.
Tolga's picture
Tolga - Apr 26, 2012

So Mr. Moe, does this show purport to be news or merely a forum to repeat corporate press releases? Seems like the latter.

Seriously...how long has Dropbox done all these things and more? It also does them easily and unobtrusively, but you choose to talk about Google's also-ran, two years late to the game technology, over a mature, stable product I imagine thousands, if not millions use daily? What gives?! Maybe it's about time for another Google+ story as well, perhaps you can encourage someone to sign up for that for more payola.

Ned Tugent's picture
Ned Tugent - Apr 26, 2012

I just typed out a brilliant comment and it wouldn't go- - I got a "Service unavailable" page. Now watch, this will go through...

http://groanup.com

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ChromeJob's picture
ChromeJob - Apr 25, 2012

Dropbox CEO Drew Houston tweeted yesterday, "In other news, @Dropbox is launching a search engine. :)"

What many consumers are not asking, but you should John, is if Google Drive encrypts the contents of users' synced files at all. Yes, there are many alternatives out there, but which ones let you encrypt your files on the device (PC, mobile, tablet), thereby ensuring the privacy of what you're storing on their cloud-y HDDs? I don't mind my contacts being synced to cloud backups from my carrier, or Google, but when it comes to my files and documents, they're encrypted to all but me. I can wait the few seconds for decryption to occur. Thanks Google, but don't even bother.

dialyn's picture
dialyn - Apr 25, 2012

I have every confidence that Google not only gets access to everything you store in your cloud drive, but the little thing on the desktop also gives them access to your computer so they can suck it dry for their tracking and marketing as they sell us to anyone who waves bills in front of their faces. When Google becomes the only choice, I will happily step off the Internet and turn off my computer. You may not care if Google has access to your information, and that of your friends, and your business associates, but somehow I do. On the other hand, I read the physical book version of "1984" by Orwell, and not some knockoff from Amazon's publishing house (did you hear how Amazon tracks the highlights and comments in Kindle books .......ah, yes, big brother, you are everywhere). As for their promises of privacy....well, when I start believing the promises of billionaires and the politicians they have bought, then I will start believing anything Google has to say about privacy.