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Goodbye driver's ed, hello self-driving car

Google has released a new prototype in its long mission to put self-driving cars on the road. Proponets of the technology say it has the potential to free up parking lot real estate in cities, make delivery services more efficient, and make roads safer. Though, certain features (or lack thereof) make others uneasy: This latest Google car doesn't have a steering wheel, or break pedals.

It's hard to be nervous about a vehicle that's so adorable, though. Michelle Krebs, an analyst at Auto Trader, says the minimalistic look of the car reminds her of a Volkswagen Bug. The retro design makes sense when considering the fact that, at least in its debut outing, the audience for the self-driving car is largely baby boomers, says Krebs:

"I think absolutely the older generation will be interested, because you get older, you're driving is not as good, and people are very reluctant to give up their driver's license."

Krebs also points out that the technology could be very popular with millenials for a completely different reason:

"On the opposite side of the spectrum, you've got the millenials, who haven't...shown much of an interest in driving. Although, this isn't going to be inexpensive technology right away, so whether they can afford it or not is the question."

Krebs says that while the technology is largely there for self-driving cars to be a reality, the stumbling blocks of regulation and legality still remain. In her mind, the next step is most likely cars that give the driver an option of driving, or letting the vehicle take control. 

 

About the author

Ben Johnson is the host of Marketplace Tech.

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