'A Better Amercia' and the importance of a good copy edit

with mittMitt Romney probably didn't intend for his new campaign iPhone app "With Mitt" to go viral. Thanks to a typo, it just might.

The app lets you snap a photo with your phone, choose from a collection of promotional campaign messages to add on top of your image, and then share it with your friends on social media (check out mine to the right). It's a pretty innovative idea as far as digital campaigning goes. That is, unless your developers forget to give it a copy edit! (I'll admit, at first glance, "Amercia" does look a lot like "America.")

As someone who's submitted an iPhone app to Apple before, let me remind you that it usually takes Apple about a week or two to approve an upgrade to your app. That includes code updates to make a copy edit. I wonder if they'll make an exception this time for the sake of "A Better Amercia."


EDITOR'S NOTE: This news brief has been copy edited to correct grammatical errors. Oh the irony.

About the author

Matt Berger is the former Digital Director at Marketplace.
Log in to post Comments
With Generous Support From...