Bloggers not quitting their day jobs -- yet

Image of a blog with mouse pointer

TEXT OF STORY

Scott Jagow: Lots of business stories aren't getting covered because of what's happening on Wall Street and in Washington. There was a new survey out from Technorati.com about blogging. It finds that more than half of bloggers write about business. And most blogs that carry advertising actually make a profit. Dan Grech reports.


Dan Grech: Technorati surveyed 1,000 bloggers. It found most blogs earn about $6,000 a year. Blogs with 100,000 or more unique visitors a month earned upwards of $75,000 dollars a year from advertising. The blogosphere was immediately buzzing that that number was inflated.

Om Malik: I mean, it's not easy to get those $75,000. Trust me. I know.

That's Om Malik. He runs seven tech blogs. They attract 2.25 million visitors a month. He says even if the Technorati figures are overblown, blogs are bringing in more cash.

Malik: It's a very lucrative, long-term business. That's the reason that investors backed us, because it's a business.

Venture Capitalist Fred Wilson blogs at avc.com. In a recent posting, he wrote that his 150,000 unique visitors a month make him $30,000 a year in ad revenue. Not quite enough to quit his day job.

I'm Dan Grech for Marketplace.

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