Thomas Bender (L) and Jacob Bakkila performing at the Fitzroy Gallery in New York.- Eliza Mills / Marketplace
The art installation sign.- Eliza Mills / Marketplace
ebook- Eliza Mills / Marketplace
Thomas Bender (L) and Jacob Bakkila performing.- Eliza Mills / Marketplace
@horse_ebooks no spam bot
The Twitter feed @horse_ebooks has attracted 214,000 followers over the last four years through what some might call nonsensical tweets.
“I think it depends how you look at it. I think some people have arguably found more meaning in it than human’s tweets,” says Thomas Bender, one of the actual people behind @horse_ebooks.
He and co-creator, Jacob Bakkila unveiled a gallery performance related to the Twitter handle today.
They tweeted the name of the show:
Bear Stearns Bravo— Horse ebooks (@Horse_ebooks) September 24, 2013
And then a phone number.
(213) 444 0102— Horse ebooks (@Horse_ebooks) September 24, 2013
The number connects to one of three phones at the Fitzroy Gallery in New York city where Bender and Bakkila answer and give a short non-sequitur before hanging up.
“If you saw it, or observed it casually without looking closely, it could pass for a real business. And we like this concept of business art and performing through businesses,” explains Bender.
The text they’re reading comes from self-help books and includes lines like:
Banana nut cake.
Garage and business plan.
Quicker recovery time from injuries.
Bender says, “These fragments might be more valuable than the actual self help books they’ve been taken from.”Tweets by @Horse_ebooks