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Why green jobs have been slow to grow

A green "find jobs" key on a keyboard represents green jobs and work in the clean-tech economy.

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KAI RYSSDAL: There are now four investigations into the failed solar company Solyndra. The Treasury Department opened its probe today. It joins the Department of Energy, the FBI and the House of Representatives in trying to figure out how $528 million worth of government-guaranteed loans went bad.

Once upon a time, Solyndra was a key part of President Obama's push into green tech and green jobs.

Remember green jobs? They were supposed to lead the recovery, if memory serves. Marketplace's Adriene Hill explains why that didn't work out so well.


ADRIENE HILL: The story of green jobs in this country is like a reverse "ugly duckling" fable. Once, a long, long time ago -- actually about three years -- green jobs were the belle of the ball. The darling of both political parties. During the presidential campaign, then candidate Obama pledged $150 billion to the green economy.

BARACK OBAMA: An investment that will lead to new industries and 5 million new jobs that pay well and can't be outsourced.

John McCain swooned.

JOHN MCCAIN: We can clean up our environment and at the same time get our economy going by creating millions of jobs. We can do that.

But now, meh. Politicians are staying away from green jobs -- at least staying away from calling them by their name. The political darling has turned into a political dog. Very public failures, like Solyndra, have blemished the reputation of the green economy -- even though a new study from Brookings shows clean-tech jobs grew faster than the economy as a whole between 2003 and 2010. But...

MARK MURO: Other sectors that were also viewed as very much part of this green economy activity absorbed blows.

Mark Muro is a senior fellow at Brookings. He wrote the green jobs report. He says among the disappointments: jobs related to home and building efficiency. For example, in Seattle, the Post-Intelligencer reports that a $20 million federal weatherization program has only created 14 jobs.

MURO: See, these things were tied up in the whole real estate, construction sector and therefore lost their markets through the middle of this decade.

The housing market and recession killed a whole lot of green jobs potential in the short term. There are other reasons the green-jobs revolution hasn't been quite revolutionary.

Harvard Business School professor Josh Lerner wrote the book, literally, on when government investments in entrepreneurial ventures work and when they don't. He says, when it comes to the way green-jobs investment has been handled...

JOSH LERNER: It's hard not to feel that they indeed ticked a lot of boxes on the what not to do list.

Among the donts, Lerner says, the clean-tech funding process wasn't transparent enough. It happened fast. And those very public political crushes didn't help.

LERNER: One of the most crucial things is sort of realizing that this is not just a multi-year, but probably a multi-decade process. It's unlikely to be something that's going to have quick, quick, quick returns from it.

He says all those initial, down-on-one-knee, pin-in-the-sky political declarations, could leave people feeling pretty darn disillusioned about an economy that has the potential to be very significant in the future.

Kate Gordon, from the progressive think-tank Center for American Progress, says there's been another set of roadblocks for green jobs. Simply: demand.

KATE GORDON: We have not put into place any of the national policies that other countries that other countries that are beating the tails off of us in this area have put into place.

We don't have any national guidelines about how much of our electricity should come from renewable sources. We don't have any sort of carbon tax to encourage greener choices.

GORDON: My concern is that we're getting as far as we can right now, but we're not going to be able to really ramp this up until we make some of those commitments.

The likelihood that Washington will come up with any of those commitments any time soon is unlikely. Leaving the green-jobs economy -- like the rest of the economy -- waiting for a reversal in fortune.

I'm Adriene Hill for Marketplace.

About the author

Adriene Hill is a multimedia reporter for the Marketplace sustainability desk, with a focus on consumer issues and the individual relationship to sustainability and the environment.
Bobby Allen's picture
Bobby Allen - Sep 19, 2011

I recently checked into solar and it is still out of my budget. I have a 2800sq ft house and we use around 3000 kwh/month. A system to handle 80% of my usage would run over $60,000. Oncor has a program that pays you $2 for each watt of generation you install. That would bring the price down to $40,000. Subtract from that the tax credit which is about 5k. You are still stuck with a net of 35k out of pocket. My electric bill is currently averaging $300/month. It would take over 20 years before the units would pay for themselves.
During this time I would not see a reduction in expenditures as I would be paying on the 40k loan. (The amount is actually higher when you add in sales tax).

Sam Mandke's picture
Sam Mandke - Sep 16, 2011

Well said, Greg L.

Greg L's picture
Greg L - Sep 15, 2011

This most recent boondoggle is a perfect example of how public policy initiatives, Democratic or Republican, are never going to work for Americans as workers, consumers, and/or taxpayers in the current economic environment. Even grand-scheme proposals amount to little more than throwing money at private industry and hoping it will pay off, and . . . well, it does, for investors, corporations, fraudsters, and proponents of market-based solutions to problems that are largely societal, environmental, and economic-policy based. With Amtrak, the Post Office, public education, S.S., and about every other publicly funded program under attack by conservative Republicans, is it any wonder that a Democratic initiative should meet a similar fate? It’s a culture, developed over thirty years. Ever notice how all the “compromise” solutions—a health care insurance bill without a public option; increased charges to consumers for highway usage; gas and energy consumption taxes, etc.—always (by the way) help to feed the greed of corporations and investors? How about a plan that works against private industry—a private industry that has very different motivations to succeed? How about creating alternative public industries, or even or nationalizing firms like ExxonMobil or GM, as a challenge to the incidence of oligopoly in our economy? We had every right to nationalize GM three years ago. We could have re-hired laid-off GM staff and created a national hybrid vehicle production firm with an all-American workforce (increasing import taxes in the bargain). I guarantee you that other private firms would re-tool and compete—and at their own expense. It is in this direction that we need to be heading, and leading as Democrats, and without apology.

Sheila Bowers's picture
Sheila Bowers - Sep 15, 2011

How is it possible that you told this story and managed to avoid mentioning the two gigantic elephants NOT in the room?

To wit, the FHA's systematic and intentional crushing of the PACE lending program that could have hugely benefited every property owner through low-cost, low-risk financing of efficiency upgrades and point of use solar and wind; and the staggering success of the generous Feed In Tariff everywhere but here in the USA, which pays people fairly for producing clean power on their own property, investing their own money?

These 2 policies would have created hundreds of thousands of well-paid local jobs, hugely improved property values, increased community wealth, and made the grid more dynamic, clean and reliable, all while costing far FAR less than the failed boondoggles of Big Solar, Big Wind and Big Transmission - and without killing off giant swathes of healthy open space.

Please, give your listeners a little credit and tell the whole story - we were denied, and continue to be denied an opportunity to participate in the renewable energy economy by Fannie, Freddie and Big Energy. End of story.

David Rigby's picture
David Rigby - Sep 15, 2011

Are we really surprised that campaign hyperbole proved to be inaccurate?

Paul Johnson's picture
Paul Johnson - Sep 15, 2011

Might you mention the huge corporate constituency (centered in Texas and Louisiana) that fights against any non-fossil-fuel alternative? So much for energy independence!