Hybrid car buyers aren't the most loyal
Toyota Prius hybrid model cars for sale at a Toyota dealer in Hollywood, California on February 24, 2011. According to a new study, many hybrid car owners don't go for a hybrid the second time around. Prius out performs other hybrid vehicles in terms of consumer loyalty, however.
Hybrid cars seem to target a specific kind of consumer -- environmentally conscious, and in theory, loyal.
But a new study out seems to refute that assumption. According to a recent Polk study, two-thirds of hybrid buyers in America don't buy another hybrid after their first one.