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Clean coal is whatever we say it is!
The Reality Coalition, spearheaded by the Alliance for Climate Protection, hired the Coen Brothers to produce a peppery retort to clean coal supporters in this fabulous Clean Coal Air Freshener Ad. The voiceover: "clean coal clean harnesses the awesome power of the word 'clean' to make it sound like the cleanest there is."
The coal industry spent $40 million in advertising in one of the most hateful oxymorons of the century: Clean Coal. It's reminiscent of the Bush Administration's Clean Skies and Healthy Forest Initiatives whereby any molting PR whiz can attach a resplendent clean, healthy or natural label to anything and just -- presto -- make it whatever they want it to be! Merriam-Webster is very unhappy about adulterating the word "clean," but not more unhappy than the Reality Coalition, which paid for the Clean Coal ad.
You can also check out the sullied history of the American Coalition for Clean Coal Electricity here, including the quadrupling of its advertising and PR budget to $30 million in just one year, curiously just before the Presidential elections.
Carbon Credits= paying business to do what they should do in the first place to save their own business. Why pay farmers to conserve their land so that coal companies can continue to pollute? There's something wrong with this scenario. What is it worth to pay people for something they should do to save their own profession. And, we are letting coal companies off and are allowed to pollute and feel good about the asthma and cancer they are creating for the insurance companies to deny coverage. Come on! Quit the psycho babble!
