The Greenwash Brigade
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4
The Greenwash Brigade wraps: What's changed in three years?
Monday, August 23, 2010
Almost three years ago, Marketplace launched the Greenwash Brigade to explore the evolving green marketplace through the commentary of experts in...
4
100% recyclable... bath tissue? Yuck.
Tuesday, July 27, 2010
A Minnesota colleague of mine, Cindy Ojczyk, sent me a tip on some bath tissue she'd spied that was labeled "100% Recyclable."...
5
"Certified Naturally Grown." Really?
Sunday, July 18, 2010
Yesterday, I visited Minneapolis' Mill City Farmers Market. As I wandered around, I noticed Burning River Farm had "certified naturally grown" o...
1
Kill baby kill: BP's "energy mix" won't clean this bird
Thursday, May 27, 2010
(photo: NewsHour via Flickr)
Beyond Petroleum?
Beyond Penny Wise, Pound Foolish
Beyond Pick up the Tab
Beyond Pigs Might Fly
BP, since its p...
0
Happy Earth Day
Thursday, April 22, 2010
No greenwash posts today. While it's easy to be cynical about the slow pace of environmental progress and the prevalence of greenwash, an article...
8
The noisiest chip bag ever made - Sun Chips in your garden
Thursday, April 15, 2010
The big story this year in sustainable packaging is about Frito Lay's ® Sun Chips 100% compostable bag (and I mean 100% - compared to what? 20% ...
0
Found on my desk: a greenwashing overview from a new magazine
Tuesday, April 6, 2010
There's a somewhat new school at the University of Minnesota: the Institute on the Environment (IonE). They're publishing a magazine, Momentum,...
1
The bold look of Kohler's double-speak
Monday, April 5, 2010
Now here's a double-speak that made me do a double-take: Apparently, depending on which magazine you're reading, Kohler plumbing fixture ads have...
2
Is the Energy Star critique throwing the baby out with the bathwater?
Sunday, March 28, 2010
You heard the news about the GAO report on Energy Star. (Scroll down to March 5.)...
2
Another "natural choice," this one from Hormel
Friday, March 12, 2010
I'm the Brigadier who doesn't have a TV, so I'm always tromping around online to find the commercials we comment on. This week, however, I found...
Most Commented
15
Bizarre ad: greenwash, or just a guy in a bear suit?
Tuesday, October 28, 2008
I'd skipped this article when skimming Slate today, but directed toward it, I watched the HSBC ad on YouTube with the same puzzlement that both the...
14
2008's greenwashes of the year
Monday, December 22, 2008
The Greenwash Brigade brings you our favorite greenwashes of 2008. Some good, some bad, some just plain funny -- and in no particular order. (V...
Trending
8
Is Wal-Mart making my eco-dream come true?
Wednesday, July 15, 2009
UPDATE 7/15/09 2:53pm -- Sam Eaton previews Wal-Mart's announcement on Marketplace today....
6
CFL faux pas from an ecological intelligence expert
Tuesday, July 7, 2009
I just enjoyed the first 45 minutes of a Minnesota Public Radio call-in show. Daniel Goleman is touting his book, "Ecological Intelligence: How...
Our hand-picked environmental professionals are on the hunt for greenwash as they examine eco-friendly claims by companies, governments and other groups. They ask tough questions about the mainstreaming of green, from the perspectives of people in the trenches who are focused on these issues 24/7
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Recent comments on our stories..
California Gov. Brown talks taxes, cuts and economic fairness
I have a non-political observation to make. In another part of this interview not shown here, Governor Brown identified that he could see 50 miles...
ijblack | May 24, 2012
Times-Picayune to cut back jobs and production schedule
As someone born and breaded in New Orleans I'm sorry to see this news from my hometown paper, but as someone who's found reading it an...
BostonPeng | May 24, 2012
High-frequency trading: Bad for markets... and the soul?
Hi,
First I'd like to thank everyone for listening to what I had to say, it's really an honor to have been on marketplace. Second...
Nick Hanauer on the TED talk, income inequality controversy
If the idea of "trickle-down economics" hasn't worked---when governments have actually *tried* it, rather than a form they...
kingjon | May 18, 2012
