More from The Greenwash Brigade

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The Greenwash Brigade wraps: What's changed in three years?

Aug 23, 2010
Almost three years ago, Marketplace launched the Greenwash Brigade to explore the evolving green marketplace through the commentary of experts in...
Posted In: certifications, greenwash, marketing

100% recyclable... bath tissue? Yuck.

Jul 27, 2010
A Minnesota colleague of mine, Cindy Ojczyk, sent me a tip on some bath tissue she'd spied that was labeled "100% Recyclable."...
Posted In: recyclable

"Certified Naturally Grown." Really?

Jul 18, 2010
Yesterday, I visited Minneapolis' Mill City Farmers Market. As I wandered around, I noticed Burning River Farm had "certified naturally grown" o...
Posted In: natural certification organic

Kill baby kill: BP's "energy mix" won't clean this bird

May 27, 2010
(photo: NewsHour via Flickr) Beyond Petroleum? Beyond Penny Wise, Pound Foolish Beyond Pick up the Tab Beyond Pigs Might Fly BP, since its p...
Posted In: BP, Oil

Happy Earth Day

Apr 22, 2010
No greenwash posts today. While it's easy to be cynical about the slow pace of environmental progress and the prevalence of greenwash, an article...
Posted In: Earth Day

The noisiest chip bag ever made - Sun Chips in your garden

Apr 15, 2010
The big story this year in sustainable packaging is about Frito Lay's ® Sun Chips 100% compostable bag (and I mean 100% - compared to what? 20% ...
Posted In: behavior, compost, marketing, Sun Chips

Found on my desk: a greenwashing overview from a new magazine

Apr 6, 2010
There's a somewhat new school at the University of Minnesota: the Institute on the Environment (IonE). They're publishing a magazine, Momentum,...
Posted In: greenwash

The bold look of Kohler's double-speak

Apr 5, 2010
Now here's a double-speak that made me do a double-take: Apparently, depending on which magazine you're reading, Kohler plumbing fixture ads have...
Posted In: Kohler, water efficiency

Is the Energy Star critique throwing the baby out with the bathwater?

Mar 28, 2010
You heard the news about the GAO report on Energy Star. (Scroll down to March 5.)...
Posted In: Energy Star

Another "natural choice," this one from Hormel

Mar 12, 2010
I'm the Brigadier who doesn't have a TV, so I'm always tromping around online to find the commercials we comment on. This week, however, I found...
Posted In: compost, CSR, Hormel, natural
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