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Community solar power is within reach

A worker cleans an assembled solar panel

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TEXT OF STORY

Steve Chiotakis: Lots of Americans want to bring their electricity bills down, and
solar energy's one way to do that. But for many homeowners, it's still too expensive to install a system. One group is trying to bring that cost down by encouraging American neighborhoods to pool their money together to buy their panels in bulk. From San Francisco, Lisa Desai reports.


Lisa Desai: Mike Friedman and Damien Bradley are getting ready for a dinner party.

Damien Bradley: We use alot of electricity. I'm a big fan of kitchen electrics.

But they aren't worried about their power bill, because that blender they're using is running on solar. The couple decided to buy panels when they found out about One Block Off The Grid.

Canvasser: Hi, how are you?

The group goes door to door around neighborhoods, and once they've signed up 100 homes, they use that as leveraging power to bargain with solar installers. That process lowered Mike and Damien's cost to $15,000, saving them a total of $6,000.

Mike Friedman: We wouldn't have done it otherwise. There would have been that sort of, just that much additional money that I didn't quite have or couldn't put my hands on.

Americans can get their hands on solar panels for alot less this year. Panel prices have dropped up to 40 percent. There's too many on the market, and not enough people buying them because of the recession. And there's a new 30 percent tax credit for homeowners who go solar.

Christopher Masys: This is our Sunnyvale Warehouse . . .

Christopher Masys is the sales manager of an installation company. He says the problem is that most homeowners don't understand the solar industry enough to bargain themselves.

Masys: A lot of folks don't feel necessarily comfortable that what they're hearing is a straight shot. They just wanna know they're making the right choice and if that is a good deal or not.

That's where One Block Off The Grid steps in. They teach the basics of solar through e-mails, tutorials -- even personal phone calls. Here in the Bay area, they've accounted for a quarter of solar installations and signed up 2300 homeowners looking to save some money.

Dave Llorens: That's still not enough to make a huge dent.

Dave Llorens is the founder of One Block off the Grid:

Llorens: We have to go even bigger than that. We need to create this sort of tipping point and understanding that solar can be cost-effective.

Right now, they're trying to do just that in New Orleans and Denver. If they're successful in those cities, they hope to help Americans go solar all over the country.

In San Francisco. I'm Lisa Desai for Marketplace.

Jim Hayes's picture
Jim Hayes - Jun 23, 2009

When we moved from New England to CA in 2003, one of the first things we did was install 2500W of solar on the roof - followed by a SEER 14 A/C and 99% efficient heating system. Last year we replaced our aging hot water heater with solar too.
Last year, after only 5 years, we celebrated the savings on electricity paying back the total cost of the solar. Now it continues to pay 2/3 of our costs for electricity, saving $13-1500/yr, even though we work from home and have 3-5 computers running all the time!
It's a crime to not have solar in the southern states where the sun is so strong. The cost is now about 1/3 as much as a kitchen remodel and it pays for itself!

Mark Boden's picture
Mark Boden - Jun 23, 2009

Awesome initiative. Go Solar! wasn't One Block Off The Grid founded by husband and wife Dan Barahona and Sylvia Ventura? I remember this article:

http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2008/10/11/HOMS12TISR.DTL

Robin Leguillow's picture
Robin Leguillow - Jun 23, 2009

You asked for other ideas for saving energy. I have just replaced my traditional asphalt shingle roof with a metal roof. I have a 2-story house. The upstairs always felt like there was no air conditioning in the house at all in the hot weather. I would run a portable A/C and fans up there and still be extremely uncomfortable. When the whole-house A/C ran, cool air did NOT come out of the upstairs air ducts. The ductwork runs through the attic, and it seemed that the cool air would heat up before it came out of the ducts. But, since replacing the roof with a reflective Energy-Star rated metal roof, I can feel cool air coming out of the upstairs air ducts, and upstairs is very comfortable. I have sold the portable air conditioner - I don't need it anymore!
Since I'm on a balancing billing plan, I can't say until after August how this will affect my energy use (based on the amount of the bill). But I'm certain that it is lower, if only by not running that portable A/C. Additionally, it does seem that the whole house A/C does not run as often or as long - I assume because it is no longer trying to keep the house cool when upstairs is an oven.
Note that this is effective only if you use an Energy Star rated color - some of the available metal roof colors do not reflect the heat. Note also that there is currently a tax advantage to be realized when replacing the roof with an Energy Star rated metal roof.