Spending on Valentine's Day? Not me

This final note today, from the Marketplace Desk of I haven't gotten my wife anything for Valentine's Day -- and I'm not gonna either, just on principle.

The National Retail Federal says the average person will shell out $116.21 on Valentine's Day merchandise this year. That's up almost 18 percent over last year.

And honestly, I just object. You know where to send your nasty notes telling me I'm unromantic: letters@marketplace.org.

About the author

Kai Ryssdal is the host and senior editor of Marketplace, public radio’s program on business and the economy.
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Valentine's Day is about making your sweetheart feel special. It means noticing what she likes, and keeping the relationship fresh. It doesn't require a lot of spending, but it will come back to you when she makes you feel special!

Good on ya ol boy!
Rather then pander to the flower and card industry to go out and buy their wares on a give day to justify their existence, buy their wares the day AFTER Feb 14th (when everything is 50% off!). After all, why do we need a specific DAY to express our love for the loves in our lives? This expression should be done at anytime of the year. NOT when small interest groups tells us to.

I made a loaf of bread Sunday p.m.--i.e., the bread that does its thing for 14 hours before I form it into a loaf and finally bake it about 90 minutes later. After 16 hours, voila, a loaf that costs about 60-80 cents and bests the four to five dollar "artisan" breads at your supermarket. Every loaf of bread I make makes the day special. We don't need no stinkin' Valentines Day pfttt.

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